This is my research for the ad project
https://youtu.be/-BrDlrytgm8?si=bnBPS1EqYAs82qP2
Target audience:
This advertisment appeals to or targets adventure tourist such as backpackers or adventureres from the age of 20-30 as the advertisment promently protrays a handsome young male travelling to various locations around the word such as the taj mahal and the louvre. In terms of psycographics it appeals to bold adventourus people looking for a good time.
How is this audience ussualy targetted?
This type of adverterous tourist audienced is ussualy targeted by featuring built and natural attractions which is explored by the actors whom are protraying as the audience so they audience can see themselfves in the actors.
Did this advert conform or subvert the normal way?
For the most part it did conform to typical advertisement expectations as it features destinations in a good light but unlike other travel advertisements this features a multitude of diffrent destinations rather then focusing on one single destination and or attraction.
What images were used to apeal to the target audience?
They showed images of picturesque attractions which can entise viewers to want to visit and experience it for themselves. It also appeals to various intrest such as parties or concerts and well as sports events as it shows the handsome young male chearing in joy whilst at the event.
What sounds/ music were used to appeal to the target audience?
The advertisement features an upbeat and exciting piano foward music, which emphasises the enjoyment and excitement one might get from travelling. They also featured sounds from the destinations such as pigeons chirping and wheats being rattled which again shows what can be done whilst visiting the destination.
what people were shown?
The advertisement primarily features handsome young male which is reflective of the target audience. It also features local people of each destinations which helps immerse the audience.
What message was presented in the advert?
By featuring the many destinations the message can be deduced to be that we shouldn't be afraid to travel and see the world as it has many beautiful destinations and alot of things to learn and experience from it.
Target audience and How are they targeted?
This advertisements targets westerners with the slogan "very nice" which is an iconic quote from the movie Borat which is about Kazachstan and very popular amongst people is the west especially americans. It also apeals to people whom are advertureses and nature lovers as it features the beatiful landscape and terrain of Kazachstan. It also features the local cuisine and culture of people which may appeal to culture tourist and people whom want to expand their world knowlege and experience new cultures.
What images were used to apeal to the target audience?
It firstly features beatiful mountains and forests which apeals to adventurers hickers and nature loving tourist. It also features beatiful cities with a mix of old and new architechture which may appeals to architechs and subverts the expectation that Kazachstan is a poor empty country. It also features a local market filled with local food which may appeal to people whom seak a culinary adventure. There is also a couple whom takes a picture with people wearing traditional clothing which again can appeal to culture tourist.
Did this advert conform or subvert the normal way?
This advertisement mostly conforms to the expectation of a travel advertisment and it features the destination of Kazachstan in a good light with upbeat music and a positive message. Although audiences may be surpised that the slogan of the advertisment campaign was from a comedy that was actively critisized by the kazachstani goverment.
What sounds/ music were used to appeal to the target audience?
The advertisement features upbeat happy music that attracts the tourist as they associate it with happiness. The foreigners also sound shocked when they visit Kazachstan this maybe due to the foreign expectation that Kazachstan is a poor and unintresting country so this subverts their expectation and exposes them to the beauty of Kazachstan basically saying that you'll be surprised at how amazing it is.
What people were shown?
The advertisement features shocked tourist of various age groups from older gentlement to young couples creating unforgetable memories. It also features welcoming local people sharing their beautiful culture and wearing their traditional clothing.
What message was presented in the advert?
Kazachstan has many things to offer from beatiful landscapes, rich culture and eyecatching architecture that defys the expectation that Kazachstan is poor and empty country. So it can be simplified to Kazachstan will surprise you.
Target audience and How are they targeted?
The target audience leisure tourist who like to visit cities and feel the ambiance and vibe of the city. The advertisement also features various leisure activities that can be done in the city from swimming to picnics in the park. It also boasts its acessibility by featuring busses and explaining how everything is a close walk away. It also uses english so it can be understood by a global audience. The advertisement aswell has alot of humor which again creates this attractive cheerful atmosphere.
It may also appeal to people whom are wanting to move to a city by featuring a resident as the main character audience can know what its like to live in oslo and reflect with the character.
What images were used to apeal to the target audience?
As the audience are leisure tourist and possible migraters it shows various leisurely activities predominantly swimming and picnics which could creat calming sensations and fun ofcourse. It also features cafes and laid back sit down restaurants with delicious food. As well as art museams with art peices such as paintings and intresting statues.
Did this advert conform or subvert the normal way?
This advert subverts the normal way as it actively berates the city of Oslo with psudeo-critisms which are on the surface critisms but actually are great things. The narator/character keeps going on about how ecentric and wierd Oslo is compared to other cities such as Istanbul and New York but these diffrences actualy makes the city great from ease of accessbility to the close knit community.
What sounds/ music were used to appeal to the target audience?
The advertisement lacks music which means the actual sound sof the city can be heard from people cheering and swimming to birds chirping to a busy cafe which again immerses the audience and lets them be able to feel whats it's like to live in Oslo.
What people were shown?
The advertisment primarily shows a 31 year old Oslo resident who actively critisises the city for being too good. It also features eccentric people jumping into pools and having fun which again emphasizes the unique character of Oslo.
What message was presented in the advert?
The message is presented in a quite humourous manner where an oslo resident is repeatedly making fun of it but that message is too make people visit Oslo to be apart of its eccentric atmossphere and unique character.
Target audience and How are they targeted?
The target audience are people whom are looking for an escape in nature. this is apealed to by featuring great snow peaked mountains among other stunning landscapes, wondeful bison and a variety of activities such as dog skiing, hiking and ice climbing.
What images were used to apeal to the target audience?
It uses beatiful images of stars and nature which is appealing to the target audience as this is what their searching for. It also shows the various activities that can be done in Montana which can inspire the audience to try new things such as dog skiing.
Did this advert conform or subvert the normal way?
The advert conforms to the norm as it is able to promote Montana by showing its beauty and its main attractions withough subverting the audiences expectation of Montana or a advertisment about a mostly natural attraction.
What sounds/ music were used to appeal to the target audience?
There is a soft slow relaxing piano forward song which emphasizes the relaxation and zen one might find in Montana. The narator aswell has a sooting voice asking deep rethorical questions which can be answered in Montana.
What message was presented in the advert?
Escape the norm of everday life. The rush and repititiveness of work and take a nice healing relaxing trip to Montana to reconnect with nature.
Target audience and How are they targeted?
The target audience are thrill seekers and horror enthusiasts they use erie music and dark dim lighting as well as interviews of people who have experienced paranormal activity to intrigue the audience.
What images were used to apeal to the target audience?
Firstly they used dark and dim lighting to make it more mysterious as it is harder to see in the dark. They show old buildings that have hvarious items of note clutered around the building this may be in refrence of how ghosts are ussually attracted to objects and old buildings. They have pov shots lit with a flash light that immerse teh audience into the act of ghost hunting.
Did this advert conform or subvert the normal way?
This advertisement conforms to the expectation of a horror documentary trailer as it has scary visuals eirie music and sound effects like children laughing and doors creaking which combined with the dark lighting creates a teryfying atmosphere.
What sounds/ music were used to appeal to the target audience?
The music uses creepy music which involve pianos and sound effects like creaking and children laughing as well as the dialougue present was said in a fearful more hush tone as to not call out the spirits this all ads to the uneasy feeling.
What message was presented in the advert?
Come watch this documentary and see if we can find ghosts and figure out whats going on or rather the undeparted is out there somewhere
Establishing shot 0.00
The advert opens with an establishing shot that opens into a pristine beach with crystal clear waters and lush greenary from cononut trees and other tropical flora. This establishing shot is used to introduce the destination to the audience and give them expectations and ideas of what El Nido is like. This makes the audience have a sense of time, place, and space. This shows the destination in a good light as it showcases El Nidos natural beauty.
Extreme Long shot 0.07
An extreme long shot is used to show an endless, untouched beach, the crystal clear waters and the natural costal forest and hills. This is used to highlight the vast pristine landscape showing all of it in one frame giving the audience a big picture view. This is important as it shows that there is a large amount of landscape to be explored by the audience making this advertisment more attractive. This makes the audience feel small compared to the vast natural beauty which make sound bad but it is positive as it means there is more to see and explore. This extreme long shot also shows the destination in a good light by highlighting its pristine white beaches.
Long shot 0.23
This long shot is shows the movement of traditional boats crossing in between two tall rock island. This long shot is used to highlight the movement of the boats and the rocky lush green landscape. This shot is important as it shows an leisurely activity which may be attractive to the target audience of this comercial. This immerses the audience into the boat ride as they are given an idea of what its like. This long shot again shows the destination in a good light.
Reflection:
Research helped me figure out conventions of travel advertisments and media texts sharing our genre, this helped as a basis on what to add and have in our video. I aswell devleoped the skills on how to identify what type of technical element is used and analyse and infer the meaning and the reason of why it's used. There is a problem with my device and or software that dosent allow me to be able to upload images to blogger.
