Dominant Reading

 This is our table of dominant readings in our texts and how we plan to achieve this. This blog post was made by me

This is just a quick catch up session that we did as a group. We thought it would be a good idea to check what our intended dominant readings are for the different things being represented in our film opening. We have recently learned about Stuart Hall’s Reception Theory with Dominant, Oppositional, and Negotiated readings. For our media text to be successful, we want to make sure the message is clear and able to reach the correct audience. Below we will discuss our intended readings, and compare them to the intended readings we made in our Statement of Intent earlier on in the project. It will be interesting to see if our ideas have evolved. 

	List	Our intended  Dominant Reading	How we will achieve this with technical elements
Individuals	Boss Mark Choi	Powerful in terms of strength and influence Dedicated smart strong Reckless rash underprepared naive	Mise en scene: Suit, Luxurious Chair, Menacing smile Camera:Low Angle
Social group	Criminals	We wish to represent criminals and be evil and unjust.	This will be primarily shown with the bosses fighting style being dirty and unfair.
Places	Boss office	We want to show the bosses main “office” to be a place fit for a king and extravagant a reflection of a his  power and influence	As we can see here this is done with dark moody lighting. The dark wooden floor gives a rustic and luxurious feel. The boss also sits in a central position showing power within the room. The room is also a bit dirty and industrial with exposed piping this shows that he may be a careless person.
Events	Fighting	The fighting in this opening will be intense and over the top which we hope will add to the comedic	~ Abusing multiple cuts (make sure it has enough time frame for the audience to understand) ~ Close up shots
Overall Message	We wanted to show that evil or bad may be good in the short time but good will prevail in the long run.

How are these similar or different from your Statement of Intent?

• The bosses character traits are similar

• We want to reduce the vitality and amount of guards but we will still use them as comedic value.

  
  

  Reflection:

  The dominant readings were really helpful during the creation of CCR1 as it states our
  dominant readings and how we represented certain groups. Aswell this made us really think
  about the message we wanted to present to our audience and how were intending to do it 
  which also helped us during filming.