Creative Critical Reflection 2

 This is my response to the CCR2 question.

This is the Link to the original poster

This is the Audio Clip for the poster

TRANSCRIPT:

CCR two, how does your product engage with audiences, and How would it be distributed as a real media text?

Firstly, demographic. We chose age from 17 to 54, 17 as it was the minimal age rating for these age movies with due to our violence, we will go on to age ratings later. 54 is a number I calculated because we used a song called living on a prayer, which was released in 1986 so we did 54 as their age, when the song good came out was around 16. We also chose a primarily male audience. As action movies usually cater towards those with violence and with a lot of violence, blood action, which primarily are enjoyed by men, as well as a majority of our characters  are male. And as for occupation, we for the younger people. We targeted students, and for the older people, we targeted blue collar workers and white collar workers. So this is a movie that basically everyone could enjoy, besides for some niche people who are uninterested for nationality, we wanted to target this towards Southeast Asian people, because all our actors South Asian and all the writers are but also we wanted to grasp a western audience. We can do this later by using dubs or subtitles similar to what Netflix does. 

As for psychographic we chose for our interests, motorcycling, gaming and martial arts, because these were prominently featured in our opening with the first season motorcycling, with the gaming elements being the fighting and, of course, the martial arts too, for the values and beliefs of our psychographic, a lot of our teams go around justice and revenge, where, maybe, when doing revenge, you don't really work out as it would like in John Wick film. And also, we want to target fans of a similar movie such as John Wick, as we took a lot of inspiration from them as our personality, we want them to be drill seekers and adrenaline junkies. So because we have a lot of exciting scenes with the motorcycles and over the top action,

As for our age rating, this film will be R rated or seven in the US and 17 plus in Indonesia, this is due to the violent actions, the blood on the characters faces the although this movie does use teenagers to as the actors, but this is usually find in an outrage in movie as movies such as Deadpool have prominently used teenage actors for movie roles.

for marketing distribution. We want to use YouTube ads Instagram as well as Instagram ads as these are very accessible to people, especially to young people, who always look at their phones, look at their social medias, look at their youtubes. So this can help us target a younger audience, to a younger to like millennial audience always checks on their phones and sees this ad, and after seeing it as well, this actually we targeted to specific people, so we know that it will have a higher success rate. We will also want to do cast interviews on TV shows, or like late night TV shows. This will this will also help use the cast personality to make the movie more interesting and attract more customers, more viewers, especially older ones who still watch TV, and those can also be uploaded to YouTube, which can also be used to target the younger audiences.

 Our production company will be Lionsgate as we took a lot of inspiration, as we took a lot of inspiration from John Wick movies and Lionsgate was a pretty big part in that, as well as our movies are very similar, they will, of course, know how to produce it and maybe give us some tips on how to market and distribute it properly as to make it. Successful, like a Java movie.

 for exhibition, we will first release it on theaters. For our local example, it's XXI, and for our western example, it's AMC theaters. These are basically your bog standard, the golden the golden standard of theaters. We will first show these there for like, one or two weeks, months, maybe depends on interest, and then sometime later, we will probably release, we release this film on Netflix so people can be able to stream it on demand whenever they want.