Thumbnail (Research And development)

 This blog shows the progress of our thumbnail crime documentary. This post is primarily written by Kenzo, with suggestions provided by the other group members regarding the designs.

RESEARCH

This is how the overall crime documentary cult genre thumbnail looks:

Even though the thumbnails below are not from a crime documentary, these designs most likely fit with our documentary theme:

The purpose of a thumbnail is to capture the audience's attention at first glance and convey what the media text is about. It's some kind of a guide that helps the audience decide whether they want to click/watch, especially in big, crowded platforms like Netflix or YouTube. Matching the genre convention of the thumbnail makes the content look more legitimate and professional. Having a colourful, playful thumbnail for a crime documentary would defeat the purpose of having a crime documentary, as it misleads the audience from the intended content. In conclusion, a thumbnail is a visual hook that contains information regarding the media text, and the design must match the genre to avoid audience confusion.

Here are the three chosen thumbnails that will most likely going to be a combination in our final thumbnail:

Here are the two documentary thumbnails that caught our eyes at first glance. The Blair Witch documentary follows a horror convention of dark colour scheme, which emphasises fear through the use of colour red (symbolising blood and danger) and black, representing death or mystery, creating a powerful combination that evokes dread and anticipation in the audience who views the thumbnail. The font used in the Blair Witch is slightly worn out and has an uneven serif typeface, which gives a sense of seriousness. The genre convention this thumbnail gives unsettles the audience, suggesting something hidden happens behind the picture. I think the colour scheme and the font could be applied to our final thumbnail perfectly.  

                                                        

For the "In the Name of God: A Holy Betrayal" documentary, the thumbnail uses a typewriter-style font, which makes it journalistic and instantly gives an impression of a real-life investigation. The title highlighted the word "God" in red, which shows the danger and corruption. The colour red might also connotate blood, which may imply there might be murder or a bloodbath in the documentary. The pinned photograph connected by a red string on a detective investigation board is a common way for most crime documentaries to make the audience feel that they are piecing the evidence together as they view the thumbnail. Unlike Blair's Witch silhouette, in this thumbnail, we see the real faces of the cult leaders, which suggests that this event actually occurred in reality. We are probably going to add this to give our thumbnail a sense of realism.

                                            

For the final chosen one, we decided to take from a documentary called "Escaping Evil: My Life In A Cult" because this perfectly fits with our documentary theme. The font choice for "ESCAPING EVIL" uses a handwritten, brush-styled serif font that creates an emotional, first-person connection, unlike the other cold investigative documentaries. The font choice of "MY LIFE IN A CULT" uses a factual, clear and serious font beneath the "ESCAPING EVIL" storytelling type font. The genre convention of a group of women dressed in long robes walking to an isolated landscape connotes a secrecy with the fact that we couldn't see their faces, also showing the anonymity within the cult life. The thumbnail was taken in a wide-open, desolate environment tells the audience that it is difficult to break free from the cult. 

From these three chosen thumbnails, "Blair Witch" gives a greater sense of horror and less documentary from the use of the cult symbols and the disturbing colour scheme. "In the Name of God" gives off a more investigative crime evidence and documents. Highlighting the word "God" in red draws attention to the audience that there might be religion being twisted, which could probably be a good feature for our documentary thumbnail. "Escaping Evil" gives off a documentary of the survivor's story of personal trauma.

Here are the six ideas that I have sketched:

I decided to develop idea 4 because the corkboard instantly makes the audience feel that they are part of the crime investigation. The red strings connected to pictures of people show that there may be a hidden relationship or bigger scheme behind the scenes. The censored faces or the documents imply there is some hidden information within the investigation that the audience may want to solve.

Below is the research on our typefaces:

Typeface Research by Kenzo Susanto

Here is my first attempt at creating the thumbnail:

This will be the starting baseline of the thumbnail. Further improvements will be added. For now, I will use idea#4 as my reference for the thumbnail.

Here is the second attempt at creating the thumbnail:

I added more writing in red to give clearer information about what the board is about to the audience. However, some of the writings were off-placed and the colour grading was not enough, so I think I might fix that in the next attempt.

Here is the third attempt at creating the thumbnail:

I removed the off-placed writing and added some new elements into the thumbnail, such as sticky notes, black highlighter, red circled marker and a few dead plants covered in blood to give a more realistic vibe to the audience. I will plan to add darker lighting on my next attempt and do the final touches on my final attempt.

Here is the final attempt at creating the thumbnail:

This is Lamiya's attempt at the thumbnail: 

The final choice:
We decided to go with Lamiya's thumbnail as the majority of the group agrees. 

Below is the reason why we changed the thumbnail idea. This is taken from Lamiya's Post

----

The first thumbnail, which was designed by my teammate Kenzo, used a detective board style with notes, photographs, red string and sketches. This is a clear reference to how investigations are often shown in crime media, and it does link to the crime genre. However, when I looked at it in the context of our documentary, I felt that the colours and busy layout made it come across in a lighter and almost playful way. The handwritten notes and doodle like sketches gave it a slightly casual look, which didn’t fully match the dark and disturbing subject matter of our documentary about a cult that does shady things and also kidnaps people. It also looked quite packed with different details, which can sometimes be harder for audiences to read quickly, especially when thumbnails need to be clear even at a smaller size.

first draft

Because of that, I decided to redesign the thumbnail myself. For the final version, I kept the design much darker and simpler, drawing inspiration from Netflix crime documentaries, which often use bold and minimal images that immediately grab attention. I placed the cult leader as the main figure in the centre of the thumbnail, with shadows covering her face. This makes her identity mysterious and creates suspense, as the audience is encouraged to ask “who is she?” and “what is she hiding?” I also added eerie hand drawn sketches that my teammate Kenzo drew layered faintly over the background. This detail connects to the idea of madness and obsession, but in a way that feels unsettling rather than playful. The darker tones and high contrast give the whole image a more professional and cinematic feel.

Final draft

When the two thumbnails are compared side by side, their differences show how the project developed. The first one communicates the theme of crime through investigation imagery, but it gives off a lighter tone. The new one focuses on mystery and fear, using simplicity and darkness to create suspense. Both designs have clear links to crime conventions, but the second matches more closely with the style and atmosphere of our documentary. This shows how our thumbnail design developed from being genre linked where it's just being creative with it to becoming genre accurate and emotionally effective towards the audience.