Final Ad

 Here is the final submission.

https://youtu.be/zl0PPF6Wn-o?si=FAXwFfg95N1IYbgA

Here is the link to the Google Drive where the video is stored in case the video is removed from youtube

https://drive.google.com/drive/folders/1-GWZDms02_9xII5y-d4vF9K94K4Gw2Up

CCR

 This is the Critical Creative reflection for the tourism ad project.

CCR1:

CCR2:

CCR3:

CCR4:

CCR Plan

 This is my plan for the CCR

CCR1

How does your product use or challenge conventions and how does it represent social groups or issues?
What are the conventions of a typical tourism advert?	Beach, culture, traditional clothes, landscapes, architecture, local people tourists
What are the conventions of a typical Bali tourism advert?	Beach, culture, traditional clothes, ceremonies, landscapes, local people, tourists, food, temples
Which conventions do you follow? Why?	culture, local people, we want to expose the ghost tourist to the traditional mythical spirits of bali.
Which conventions do you subvert? Why?	Beach, as usually beaches are portrayed as fun and bright we will instead use the sunset from the beach to transition to a temple during the dead of night.
What groups/issues are shown in your ad?	Local people and traditions and culture
How are they shown?	We show them in their traditional clothing and traditional places such as temples and houses.
Why have they been shown this way?	to emphasise the cultural aspects in a good light.

CCR2

How does your product engage with audiences and how would it be distributed as a real media text?
Who is your target audience?	Ghost hunters horror/ thrill seekers
Demographic	Adults (18-30) of any gender and foreigner of bali
Psychographic	Thrill seekers/ horror enthusiasts, ghost hunters
What have you included in your advert that appeals to these people?	Scary images terrifying anecdotes and aerie music
Why would people consume your media? What is the purpose?	To learn more about balinese culture and Bali's supernatural side.
What media platforms would your ad be shown on?  (be specific)	Youtube as an ad that will appear when people search for horror movies/ documentaries.
Why have you chosen these? How do they relate to your audience?	We feel as if these aspects will be able to pander towards our target audience of ghost hunters as other media use similar methods when wanting to attract horror enthusiasts.

CCR3

How did your production skills develop throughout this project?
Pre-production	What challenges did you have with research?  How did you overcome these challenges?	My group members were apart of the football and thus skipped many classes to pursue their tournaments and other such accomplishments so they missed out on some classes and brainstorming sessions We try to find time to discuss in our free time.
	What challenges did you have with the script and storyboard? How did you overcome these challenges?	My friend is incharge with the storyboard
	How did planning help your overall project?	It gives us an image of what the advert will look like as well as help us prepare ourselves and our equipment
Production	What issues did you have when filming?	Due to scheduling constraints we started shooting late outside of the schedule
	How did you overcome these issues?	Better time management.
Post-Production	What issues did you have with the editing process?  How did you overcome these issues?	Communication Editing in person
Skills	What soft skills did you develop during this project?	Communication, teamwork
	What hard skills did you develop in this project?	Blog writing,
	What will you change for next time?

CCR4

How did you integrate technologies – software, hardware and online – in this project?
Software	List the software that you used.	Lightmotion, cap cut
	How did these help your project? How did it make things easy for you?	This will be used to edit out film
Hardware	List the hardware that you used.	Camera gimbal ring light
	How did these help your project? How did it make things easy for you?	This will stabilize our camera and improve lighting
Online	List the online platforms that you used.	Canva, google docs/ sheets
	How did these help your project? How did it make things easy for you?	We used docs and sheets to compile our ideas and create filming schedule
Integrate	How did you combine some of these to make your project run as smoothly as possible?
	What will you change for next time?

Examples: 

Good poster, good presentation:

https://blogs.grammar.sch.gg/benacey/category/component-1/creative-critical-reflection-1/

Good presentation: 

https://blogs.grammar.sch.gg/evelesauvage/category/component-1/creative-critical-reflection-1/ 

 Good Voice over video:

 https://blogs.grammar.sch.gg/oscaramentajeffreys/category/component-1/creative-critical-reflection/ 

Editing and developement.

 This is the development and the editing of the tourism add project. 

My teammate Maha is doing the editing and wrote this blog and I did the font development

Font Development By Gusde

At first i researched horror movie fonts as they appealed to our target audience and are apart of the same genre.

What i took away front this is that a prominent feature is the red color which i figured is due to the relation to blood and gore as well as the red color invoke anger and strong volatile emotions closely linked with fear. Though I thought these fonts didn't fit our advertisement as we wanted more of a traditional and cultural text.

An the end for the font of the font we wanted to go with a font inspired by the traditional Balinese text/alphabet called Askara bali after searching around we discovered a font called balinese family font.

At the end we decided to go with a combination of a solid font and Balinese family font with the motto "Awaken Your Spirits In Bali"  that appears at the end of our video.

Video Editing process

so I use colour grading to change the colour of the sunset and the surrounding to make it more attractive and make the people want to watch the ad for a longer time.

so I add a glitch sound and a light switch off sound to make it more attractive also the glitch will suits it because there is an error in the video in the scene 2 where there is on and off light switch.

So I put an happy song in the first combine with the sunset, but then there is a black screen with a off switch sound and goes to the horror side of Bali at first we don't think about the black screen and light switch but then we put it in the video and made it more better and more pamper.

Reflection : 
Though i wasn't majorly involved with the editing process, I was integral to the development of the slogan, type face and the design of the font. One problem that accoured was that i was unable to use downloaded fonts in Canva so what i had to do was screen shot the text in the desired font then remove the back ground in remove.bg. At the end i'm quite happy with the result although maybe if I had been able to make my own font it would've been better.

Behind the Scenes

 These are the behind the scenes pictures and captions for the tourism ad project

The Interview Scene:

In this first take we wanted our friend (Sagara) to be the audio guy holding the mic for the interview but in later takes we decided that he would be better as the interviewer due to hid deep voice which sounded good for the interview rather then our voices

In this picture we can see everyone in their roles.

Director and lighting:	Gus
Camera Operator:	Panji
Actor:	Candra
Production assistant.	Maha

In these scenes I was in charge of being the director and directing and leading everyone to create the best shot. I was as well integral to providing food and drinks to keep everyone at their best.

The problem with this scene was the lack of good lighting this caused the image to be grainy and pixelated so to solve it we decided to reshoot on a later date with better lighting which consisted of a flashlight with a defuser similar to a light bar.

 

For audio, we attached a mic onto a pipe about 2 meters long; this was too solve the problem that the mic would be in frame. As well it provided good quality sound and acted as a prop in the second scene where everyone was fleeing the scene showing adding to the fear factor.

The Beach Scene:

 

This was a reshoot as the first time we shot the sky was cloudy and the sunset became obstructed. The sunset in Mertasari beach was as well subpar so we decided to reshoot in Legian beach which resulted in a better timelapse.

Here is the time where we shot our second scene. Our idea was to capture a timelapse of the sun setting so we did this by planting a phone firmly in the tripod then reinforcing the legs by partially burying it in sand. This created a stable shot for us.

At multiple times of the shoot we accidentally walked into frame though in the final video we were merely frames so the consequence is negligible.

Director :	Gus
Camera Operator:	Panji
Production assistant:	Maha and Candra

The Temple B-Roll:

In this shot we wanted to make b roll of the temple by panning from one end to the other. As you can see from this first shot Panji used a phone which caused the glare or stretching of light which we decided was undesirable.

So the next time we reshot we decided to use a real camera which helped minimize the glare.

Director :	Gus
Camera Operator:	Panji
Production assistant:	Maha and Candra

Reflection:

At the end of the way it was very fun to shoot especially with my friends we made a lot of memories and in my role of directed I learnt a good deal about delegation and understanding the people you direct. As well I found trouble shooting and solving problems quite fun as it provided a brain tester although I have to be honest it was quite stressful at time.

My favorite scene was the beach as we whiles we were waiting for the timelapse we had ample time to run around and swim. However in terms of production it was the interview scene as there was a lot of things that had to be in order ,all the pieces and add up to create the final shot, there were as well a good number of problems that were fun to shoot.

Filming schedule

 This is the filming schedule for the ad project.

Scene	Date/Time	Location	People	Props	Equiptment	Other
1 Beach Sunset	Wednesday 28/aug/2024 Sunset	Mertasari Beach	Group		Camera Tripod
2 Pura after dark	Wednesday 28/aug/2024 Sunset	Pura Agung Desa Adat Intaran https://maps.app.goo.gl/AUsA5CoZJK69g52YA	Gusde Panji		Camera	may have to get permisson
3 Interview	Friday 30/Aug/2024 7:00.p.m	Griya Gede Karang Tampakgangsul Denpasar https://maps.app.goo.gl/aHvo7f2e1ktCZ1dd9	Group candra Interviewee Sagara interview	Balinese outfit	Camera Tripod mic lighting
4 Interview reshoot	Monday, 2/Sept/2024 7:00.p.m	Griya Gede Karang Tampakgangsul Denpasar https://maps.app.goo.gl/aHvo7f2e1ktCZ1dd10	Group + Sagara (interviewer) Nara (camera advisor) And Greg (PA)		Camera Tripod mic lighting
5 beach sunset reshoot	Friday 6/Sept2024 7:00.p.m	Legian beach	Group + Nara (camera advisor) + Greg (PA)		Camera Tripod.

Reflection:

The filming schedule was especially use ful as a reminder on where the location is and what equipment to bring at many moments we almost forgot the equiptment but due to the filming schedule we were able to prepare it.