Editing and developement.

 This is the development and the editing of the tourism add project. 

My teammate Maha is doing the editing and wrote this blog and I did the font development

Font Development By Gusde

At first i researched horror movie fonts as they appealed to our target audience and are apart of the same genre.

What i took away front this is that a prominent feature is the red color which i figured is due to the relation to blood and gore as well as the red color invoke anger and strong volatile emotions closely linked with fear. Though I thought these fonts didn't fit our advertisement as we wanted more of a traditional and cultural text.

An the end for the font of the font we wanted to go with a font inspired by the traditional Balinese text/alphabet called Askara bali after searching around we discovered a font called balinese family font.

At the end we decided to go with a combination of a solid font and Balinese family font with the motto "Awaken Your Spirits In Bali"  that appears at the end of our video.

Video Editing process

so I use colour grading to change the colour of the sunset and the surrounding to make it more attractive and make the people want to watch the ad for a longer time.

so I add a glitch sound and a light switch off sound to make it more attractive also the glitch will suits it because there is an error in the video in the scene 2 where there is on and off light switch.

So I put an happy song in the first combine with the sunset, but then there is a black screen with a off switch sound and goes to the horror side of Bali at first we don't think about the black screen and light switch but then we put it in the video and made it more better and more pamper.

Reflection : 
Though i wasn't majorly involved with the editing process, I was integral to the development of the slogan, type face and the design of the font. One problem that accoured was that i was unable to use downloaded fonts in Canva so what i had to do was screen shot the text in the desired font then remove the back ground in remove.bg. At the end i'm quite happy with the result although maybe if I had been able to make my own font it would've been better.